In Europe Geely Holding is represented by Geely Sweden Holdings AB, which oversees and manages Geely Holding investments and business development. The offices are conveniently located at Geely's new corporate campus Uni3 by Geely at the technology and innovation hotspot of Lindholmen in Gothenburg.

Under the umbrella of Geely Sweden, these carefully curated companies contribute to an innovative and dynamic ecosystem. Geely Sweden's ultimate ownership rests with Zhejiang Geely Holdings (Geely Holding), a prominent privately owned industrial conglomerate headquartered in Hangzhou, China. Founded in 1986 by the Chairman of the Board, Eric Li, Geely Holding has evolved into a global force, particularly making a significant impact in the automotive industry since its entry in 1997.

Geely Holding has demonstrated a steadfast commitment to technological innovation, talent development, and sustainable practices, transforming into a diversified automotive investment group. With a strategic focus on clean technologies, automation, mobility services, and digital connectivity, Geely Holding's influence extends across the globe.

For Geely Sweden, the strategic approach revolves around being an active and supportive owner, facilitating the realization of a unified Geely ecosystem across geographies. This involves providing access to Geely Holding's extensive network of industry and sector expertise, global portfolio of brands, technologies, customers, and suppliers, participation in strategic development projects, facilitating market entry and growth in Asia, and offering stability with a long-term perspective. Geely Sweden's operating model is designed to create synergies and enhance portfolio value, aligning with the overarching vision of Geely Holding's strategic objectives.